Our company rankings just got more interesting. Last year, we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in New York, we announced the Big Apple’s rankings.
So where do New Yorkers most want to work? Based on LinkedIn’s massive data set – and the actual actions of over five million professionals residing in the New York area* – here’s a snapshot of the city’s professional landscape and its most desirable employers. Did your company make the list?
- Google’s #1 spot hints at the city’s booming tech industry, but it is still the sole internet company on the list.
- Health & Pharma companies are the most well-represented, with five industry giants in the top 20: Johnson & Johnson, Pfizer, Bristol-Myers Squibb, Merck, and Novartis.
- Media is also well represented, with Conde Nast, Viacom, NBC Universal, and ESPN the most attractive to potential candidates.
- In the fashion/retail space, larger shops Ralph Lauren and Coach make the list, as does the more petite outfit J. Crew.
- Among the myriad finance and consulting firms, Goldman Sachs, McKinsey & Company, and JPMorgan Chase make the cut.
- Despite New York’s reputation as the advertising capital of the world, Ogilvy & Mather is the only ad agency in the top 20.
Other key takeaways:
- Large companies dominate: over 75% of the companies employ more than 10,000 people, but smaller ones still manage to compete.
- Headquarters matter: the majority of companies are headquartered in New York while only a quarter of them are based elsewhere.
- There’s some overlap with the Global Top 20: Google, Apple, PepsiCo, McKinsey & Company, and Ogilvy are the five companies that make both lists, with Google taking the top spot in each.
Working for a sought-after company has a certain cachet. It feels good. It makes you more satisfied and productive. It makes you less likely to leave. And then when you do want to leave, it makes you a more desirable candidate.
For the companies themselves, it’s simple: a good reputation makes recruiting easier, cheaper, and faster, while a bad one does the opposite. That’s why we developed the LinkedIn Talent Brand Index, a powerful tool to help employers measure and improve their talent brand.
At LinkedIn, we love using our data to help members and companies gain a professional edge. Stay tuned for additional InDemand rankings, and much, much more! #inTalent
*How did we rank the winners? We analyzed billions of data points between members and companies and compared them to thousands of survey responses to determine a company’s familiarity and engagement score. The 5 million+ New York City member actions were factored in, including connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. We then analyzed the same activity for just the five million members residing in the Greater New York area. We excluded LinkedIn from all rankings for the sake of objectivity.
Note: This post originally appeared on our LinkedIn Talent Solutions blog.
Wondering what secret weapon could take your productivity to the next level? Richard Branson, Meg Whitman, Deepak Chopra, and dozens of other professional thought leaders might have the answer. We asked some of LinkedIn’s Influencers to describe their toolkits for success for “Things I Carry,” the latest in our series of special features by Influencers.
For a definitive guide to success, you may as well look to some of the most successful people in business, and it turns out that the hundreds of items named can be distilled into a few categories. To sharpen your daily routine the way these thought leaders have, make sure you have these five things:
1. A mobile device
We expected smartphones, tablets and accessories to make prominent appearances among the 56 posts in the series. But the ways Influencers say they use their gadgets give us a unique glimpse into how they work.
Craigslist.com founder Craig Newmark uses a Samsung Galaxy Note for “80 percent” of his work, but increasingly depends on a “Dick Tracy”-esque Martian passport watch that takes voice commands. Peter Guber, CEO of Mandalay Entertainment and owner of the Los Angeles Dodgers, admits to a full-blown smartphone addiction, saying he uses his device for everything from exercising to music to watching the construction of his new Pennsylvania stadium on a live feed.
Clara Shih, founder of Hearsay Social and member of the Starbucks board, swears by her Droid 4 despite the disdain among Silicon Valley tech hounds for a full QWERTY keyboard.
“I stand by my decision,” she says. “I need to be able to quickly hammer out emails and social network posts.”
They are among nearly thirty Influencers that called out their iPhones, iPads, kindles, laptops, Galaxys, Droids and other mobile tech tools for their dazzling variety of time-saving apps and functions. I’m sure a handful of them occasionally use their smartphones for making calls, too.
2. Something to scribble on
Gadgets are by no means the only tools that help Influencers think and create. Eleven described using journals, blank sheets of paper or other analog writing tools as a substitute or supplement for electronics. Despite being a self-described “hardcore technologist,” Asana co-founder Justin Rosenstein says the crudeness of pen-on-paper drawings actually helps him generate and communicate ideas.
“Because it’s just an ugly drawing (I have pretty poor penmanship), I can focus on the ideas rather than getting bogged down in the pixel-level details,” he says.
About a half-dozen of the Influencers in the series depend on paper journals, many to capture lists of things to do. But one list had a surprising purpose: Shane Atchison, CEO of Possible, carries a list of seven things he currently doesn’t know. “Everyone is constantly liking things we post, telling us we’re brilliant, and making us feel good. A list of what you don’t know is a great antidote to this,” he says.
3. A Swimsuit
I couldn’t resist including this one. While not every Influencer religiously packs a bathing suit — in fact, only two: HP CEO Meg Whitman, and healthcare and tech investor Esther Dyson — they both describe it as absolutely key. “I never check my bathing suit (and cap),” says Dyson. “I swim every day, so I can’t risk losing my luggage and ending up in some exotic location wondering whether it’s okay to swim in my underwear.” Whitman, too, swims regularly. Both say they need it for focus, discipline, and a clear-headed way to think through complex problems.
It’s a great reminder that something that may seem completely unrelated to work can actually be a necessary complement to the professional day.
4. A little something personal
Most offices or cubicles have personal touches like family photos, or gifts from children. But as work increasingly goes mobile, business leaders have taken to keeping personal reminders with them at all times. Sequoia Capital Chairman Michael Moritz calls his weathered leather binder, ink-cartridge pen and nearly half-century-year-old spectacle case “the adult equivalent of a child’s security blanket.” Don Peppers, author of “Extreme Trust: Honesty as a Competitive Advantage,” carries a personal note that his wife writes him for every night he’s on the road. That means for a five-night trip, he finds five dated notes hidden among his luggage. Angel Investor Chris Schroeder carries a small picture of Ellis Island with him everywhere, as a symbol of his family’s history. “It reminds not only of where I am from, but how sheer luck has played an enormous part of my life. And it is humbling,” he writes.
Work isn’t everything. The most successful people recognize that, keeping their perspective intact by carrying around a meaningful object that helps them transcend their quotidian concerns.
5. Smart people
Finally, some of the most important things that can help you become better at what you do aren’t things at all. Influencers gave shout-outs to their teams, co-workers and assistants, even going so far as to say they couldn’t do their jobs without them. Of his assistant Helen, Virgin Group Founder Richard Branson writes: “Before I ask her to do something, she can read my mind and know what it is I am thinking before I ask.” Michelle Rhee, founder and CEO of Students First and former chancellor of the Washington, D.C. public schools, recruits the smartest team members she can find. “I’ve always tried to surround myself with smart colleagues who challenge me. And when I find people like that, I don’t let them go. Citi Managing Director Linda Descano says that while technology is important, her “fun, high-energy team” is the only thing she truly needs.
Of course, Influencers have very different professional roles and creative needs, just like you do. You’ll find a slew of unexpected answers to the question “What essential things do you carry?” Here’s a sampling: oral swabs, a Road ID bracelet, a half-eaten burrito, a faded thumb drive, a bike lock, a camera, a weight vest, anything orange, and a digital voice recorder. Behind each of these unconventional items is an illuminating, and often surprising story that explains why it’s completely necessary.
In fact, the must-have list above is a bit of a misnomer: the beauty of these posts is that they show there is no “one size fits all” tool. So what are your essentials, and why are they perfect for the job you need to do? Share with us on our LinkedIn Company Page or tweet it to @LinkedIn with hashtag #thingsicarry. Or, even better, view presentations of other influencers’ tools for success — and share your own — on SlideShare.
What do you want at work? What does success mean to you? What is your biggest challenge at work? We asked these very questions (and more) to thousands of professional women around the world to better understand the challenges women face in their careers, what success means to them now and how that’s changed over the past 5-10 years.
While some stark differences emerged by country, we uncovered some key global trends. Today, almost two thirds of working women say that success is about achieving the right work-life balance. This is a major shift from 5 to 10 years ago when ‘salary’ topped that list along with an ‘interesting job’ and ‘responsibility’. Interestingly, work-life balance wasn’t really on the radar then.
These findings emerged from our ‘What Women Want @ Work’ study, released today in celebration and support of International Women’s Day on March 8th.
So what’s changed? The upheaval of the global economy has meant fewer staff and resources so we all have to do more with less. The other major factor has been the growth and reliance on technology. We increasingly operate in an ‘always on’ work environment where many of us can’t resist starting and ending our days on our smartphones. The line between work and home life has blurred as technology has become systematically ingrained in our lives. All of this seems to have contributed to women taking stock and reassessing what’s really important to them.
Not surprisingly, our study tells us that working women the world over are looking for one thing above others – greater flexibility. As a working mum of two little boys, I know only too well what a juggling act it can sometimes be. Two out of three of working mums we surveyed agree and ‘would like more flexible work conditions’. Furthermore, there is a strong belief that for the next generation of professional women greater flexibility will be crucial for their success – a whopping 4 out 5 agree with that sentiment.
Other big issues that the study surfaced included concerns over lack of investment in professional development and lack of a clear career path. Encouragingly and despite all this, there is a great deal of confidence and optimism about careers and future opportunities – with 3 out of 4 women believing they can ‘have it all’. Perhaps that’s what women really want.
So where can professional women turn for support? As the world’s largest professional network, LinkedIn is a great place to start.
- Get career inspiration. Choose someone you admire at your company, check out their LinkedIn profiles and take a look at the steps they took in their careers to be successful.
- Seek out women mentors. Join LinkedIn Groups for professional women in your industry or region. Make new connections and learn from others.
- Ask, and you shall receive. If flexibility is an issue where you work, connect with other women on LinkedIn via your own network and utilise LinkedIn Groups to gain advice on how to ask for flexible work conditions. Then, set a plan to present to your manager. You can also research positions similar to your own on LinkedIn to understand the skills required so you can have regular informed conversations about your position.
As we approach 2013, it is time again for the LinkedIn team to refresh our popular buzzwords analysis from previous years. Do members still describe themselves as “creative” and “effective” professionals with “extensive experience” or did the most overused words in LinkedIn Profiles change from last year’s analysis?
When we ran the analysis in 2011, we had 135 million members around the globe. Now we have more than 187 million. Even though we added more than 50 million new members since we did the last ranking, the data tells us that the number one buzzword globally is “creative” once again.
Taking a look at more than 187 million profiles members have worldwide , these are the top buzzwords for a selection of countries:
Creative: Australia, Canada, Germany, Netherlands, New Zealand, Singapore, Sweden, U.S.
Motivated: Malaysia, Saudi Arabia, South Africa, United Arab Emirates, United Kingdom
Multinational: Egypt, Indonesia
Responsible: France, Italy
Here are the top 10 buzzwords used in the United States in 2012:
As was the case last year, “creative”, “organizational”, “effective” are in the top three. This year though, more members this year described themselves as “responsible” and “analytical”, which made an appearance on our ranking for the first time. As a result, “dynamic” and “communication skills” got knocked off the list. “Motivated” is now ranked higher than “extensive experience” which was the top buzzword in 2010.
Your LinkedIn Profile is an opportunity to define your professional identity. Set yourself apart in the new year by wiping your profile clean of buzzwords!
 Methodological details: We followed the same methodology as last year, we included non-English profiles in the analysis after translating them. We aggregated the adjectives in the summary section of our member’s public profiles and removed some overused nouns (e.g., “mobile”) and other irrelevant words. From that list we sorted words by frequency and took the top 10 for each country.
LinkedIn announced some fascinating stats about cool careers this morning and it reminded me of a conversation I once had with someone about their dream job. When I worked at the Canadian National Institute for the Blind, my very first client told me that he dreamed of being a pilot. Being legally blind he knew that flying a plane wasn’t in the cards for him, but after exploring what about being a pilot was so exciting and interesting to him, we were able to find other options that spoke to both his passions and talents. He ultimately landed a job as a project manager for a prominent business where his skills at encouraging different departments to work cooperatively and his great instincts for priority led to a successful career.
It never hurts to dream big and sometimes they really do come true: nearly one in three LinkedIn members say that they either currently have their childhood dream job or work in a related field. But if your childhood fantasy was to become a professional swimmer or an Olympic athlete (the top choice for U.S. men surveyed) chances are you may need to have backup plan. However, if you think about what it is that you love about competition—either in the pool or on dry land— you might find exactly what you’re looking for in the career you already have. And if your dream career is within sight, but you just need a little help bringing it into focus, LinkedIn can help. Here’s how.
Do some digging. Make a list of the people who are working in your dream career and then hit up their LinkedIn Profiles or their employers’ LinkedIn Company Pages. What was their trajectory? What skill sets do they have? Armed with this information, think about what transferable skills and experiences you can bring to your own job that will make your existing career more enjoyable. Are there volunteer experiences that you can add to your career repertoire? If you have a limitation (degree, age, etc.) that prevents you from getting the job done, take a look at what these people did before and after. This may awaken you to other options out there.
Reach out. Once you’ve tracked these people down, they’re the quickest way into your dream career, so connect with them ASAP. Odds are they’ll be happy to help you out—people who are working in their dream careers generally love what they do and are delighted to talk about it. In fact, more than 70 percent of those surveyed said that “taking pleasure in your work” was the most important characteristic of a dream job. Ask educated questions about how to build the experiences and skill sets you need to break into the career, including whether it’s really worth it (we often have fantasies that don’t always reflect the reality of the job). This is the person to ask about the day-to-day ups and downs.
Talk it up. If you’ve had a dream career (and remember that it may be someone elses’ dream job even if it isn’t yours) make sure to add it to your profile. One of the misnomers about LinkedIn is that it’s only for people with traditional careers. With 150 astronauts and 30,000 wine and beer specialists on the list we can safely say that if you’ve done it, we want to hear about it! Did you join the circus to pay for college or start your career as a quarterback before becoming a businessman? Include it! After all, there are very few people in the world who can claim that they are legitimately a, “Living Logo – Mermaid at Atlantis Resort, Bahamas” who “creates her own functional yet highly exquisite artistic mermaid tails.” The career experiences that you’ve had make you unique and they may be the very things that differentiate you from your competition.