LinkedIn India is now 20 Million Members Strong [INFOGRAPHIC]
It gives me immense pleasure to announce another momentous occasion in LinkedIn India’s journey. Earlier this month, we crossed 20 million members in India. It is humbling to play a part in the professional lives of millions of Indians, helping them be more productive and successful in their careers.
Our members have been our motivation since we started operations in India a little over three years ago. Since then, our member base has grown by almost 500% from 3.4 million to 20 million today. To me, however, it is not just about growing our member count but about enabling our members to grow themselves. And members of the “City of LinkedIn India” have done just that.
The population of “City of LinkedIn India” is comparable to that of Mumbai’s total metropolitan area and larger than that of many countries. Our diverse member population comprises individuals at various stages of their careers – from students to CXOs at the top of their fields. Their skills range from management to testing across industries, and their locations span Tier 1 metros to rapidly emerging towns. A little known fact is that 80% of our members influence business decisions and a many have high household incomes, making them one of the most influential and affluent audiences on the web in India. Ultimately though, they are connected by a mutual interest in maintaining their professional identity and investing time on LinkedIn to enhance their skills by tapping into the collective wisdom of their professional network.
Being a members first company with a vision to create economic opportunity for the entire workforce, helping members get the most out of LinkedIn remains our primary focus. Members can now showcase their professional identity through rich profiles, leverage insights in the form of news, opinions & connections being shared by their network, and enjoy this value everywhere via our popular new mobile apps. We see compelling stories everyday about how members leverage LinkedIn to great effect. Here are just two examples of the diversity of our platform:
Leveraging their LinkedIn identity at all career stages
Take Jayant T.C.A., (Marketing Consultant for Delhi Daredevils) created his LinkedIn profile as a student and leveraged LinkedIn to engage with executives to raise funds for the AIESEC International Congress.
Contrast this with Alvin Saldahna (Chief Creative Officer at Idea Domain) who was well established in his career when he built a strong LinkedIn profile and used it to promote his blog, become a teacher and start his own creative company.
Making LinkedIn as their insights hub & professional publishing platform
Consider Rajeev Gangal (Associate Director, Medicinal Chemistry at Sai Advantium Pharma Ltd) who used LinkedIn to poll a targeted audience in the niche field of molecular discovery and gather their insights, instead of commissioning a primary research study. By doing so, he saved a substantial amount of time & money.
Compare that to Jessie Paul (Managing Director of Paul Writer) who started a LinkedIn Group to connect with Chief Marketing Officers to discuss common industry issues and share her opinions. This then led her to start her own firm Paul Writer.
These shining member stories never fail to amaze and inspire me. I’d love to hear about your personal LinkedIn success story. Share your story and read other India member impact stories on Slideshare.
With 20 million members and growing, it’s safe to say that we have come of age in India. Yet the most exciting part for me is that we’re just getting started. On this day, I’d like to thank each one of you for being an incredibly valuable part of the “City of LinkedIn India”!
Out-of-the-Ordinary Job Opportunities on LinkedIn [INFOGRAPHIC]
At LinkedIn, our mission is to connect talent with opportunity at massive scale. In the past 18 months, we’ve more than doubled the number of job opportunities posted on LinkedIn. We now have more than 220,000 great opportunities for members like you.
If the total number doesn’t surprise you, the variety surely will. With summer on the horizon, students will be delighted to learn that more than 8,000 internships are currently posted on LinkedIn. The most popular internship? The marketing intern program at Walt Disney, an opportunity that has attracted 40X the views compared to the average internship job posting.
See the highlights in our infographic of ‘out of the ordinary’ opportunities on LinkedIn from April 2013:
What interesting opportunities have you applied for on LinkedIn? Share with us on our LinkedIn Company Page or on Twitter @LinkedIn.
New York City’s 20 Most InDemand Employers [INFOGRAPHIC]
Our company rankings just got more interesting. Last year, we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in New York, we announced the Big Apple’s rankings.
So where do New Yorkers most want to work? Based on LinkedIn’s massive data set – and the actual actions of over five million professionals residing in the New York area* – here’s a snapshot of the city’s professional landscape and its most desirable employers. Did your company make the list?
Industry insights:
- Google’s #1 spot hints at the city’s booming tech industry, but it is still the sole internet company on the list.
- Health & Pharma companies are the most well-represented, with five industry giants in the top 20: Johnson & Johnson, Pfizer, Bristol-Myers Squibb, Merck, and Novartis.
- Media is also well represented, with Conde Nast, Viacom, NBC Universal, and ESPN the most attractive to potential candidates.
- In the fashion/retail space, larger shops Ralph Lauren and Coach make the list, as does the more petite outfit J. Crew.
- Among the myriad finance and consulting firms, Goldman Sachs, McKinsey & Company, and JPMorgan Chase make the cut.
- Despite New York’s reputation as the advertising capital of the world, Ogilvy & Mather is the only ad agency in the top 20.
Other key takeaways:
- Large companies dominate: over 75% of the companies employ more than 10,000 people, but smaller ones still manage to compete.
- Headquarters matter: the majority of companies are headquartered in New York while only a quarter of them are based elsewhere.
- There’s some overlap with the Global Top 20: Google, Apple, PepsiCo, McKinsey & Company, and Ogilvy are the five companies that make both lists, with Google taking the top spot in each.
Working for a sought-after company has a certain cachet. It feels good. It makes you more satisfied and productive. It makes you less likely to leave. And then when you do want to leave, it makes you a more desirable candidate.
For the companies themselves, it’s simple: a good reputation makes recruiting easier, cheaper, and faster, while a bad one does the opposite. That’s why we developed the LinkedIn Talent Brand Index, a powerful tool to help employers measure and improve their talent brand.
At LinkedIn, we love using our data to help members and companies gain a professional edge. Stay tuned for additional InDemand rankings, and much, much more! #inTalent
*How did we rank the winners? We analyzed billions of data points between members and companies and compared them to thousands of survey responses to determine a company’s familiarity and engagement score. The 5 million+ New York City member actions were factored in, including connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. We then analyzed the same activity for just the five million members residing in the Greater New York area. We excluded LinkedIn from all rankings for the sake of objectivity.
Note: This post originally appeared on our LinkedIn Talent Solutions blog.
Five Essential Tools You Shouldn’t Start Your Workday Without [INFOGRAPHIC]
Wondering what secret weapon could take your productivity to the next level? Richard Branson, Meg Whitman, Deepak Chopra, and dozens of other professional thought leaders might have the answer. We asked some of LinkedIn’s Influencers to describe their toolkits for success for “Things I Carry,” the latest in our series of special features by Influencers.
For a definitive guide to success, you may as well look to some of the most successful people in business, and it turns out that the hundreds of items named can be distilled into a few categories. To sharpen your daily routine the way these thought leaders have, make sure you have these five things:
1. A mobile device
We expected smartphones, tablets and accessories to make prominent appearances among the 56 posts in the series. But the ways Influencers say they use their gadgets give us a unique glimpse into how they work.
Craigslist.com founder Craig Newmark uses a Samsung Galaxy Note for “80 percent” of his work, but increasingly depends on a “Dick Tracy”-esque Martian passport watch that takes voice commands. Peter Guber, CEO of Mandalay Entertainment and owner of the Los Angeles Dodgers, admits to a full-blown smartphone addiction, saying he uses his device for everything from exercising to music to watching the construction of his new Pennsylvania stadium on a live feed.
Clara Shih, founder of Hearsay Social and member of the Starbucks board, swears by her Droid 4 despite the disdain among Silicon Valley tech hounds for a full QWERTY keyboard.
“I stand by my decision,” she says. “I need to be able to quickly hammer out emails and social network posts.”
They are among nearly thirty Influencers that called out their iPhones, iPads, kindles, laptops, Galaxys, Droids and other mobile tech tools for their dazzling variety of time-saving apps and functions. I’m sure a handful of them occasionally use their smartphones for making calls, too.
2. Something to scribble on
Gadgets are by no means the only tools that help Influencers think and create. Eleven described using journals, blank sheets of paper or other analog writing tools as a substitute or supplement for electronics. Despite being a self-described “hardcore technologist,” Asana co-founder Justin Rosenstein says the crudeness of pen-on-paper drawings actually helps him generate and communicate ideas.
“Because it’s just an ugly drawing (I have pretty poor penmanship), I can focus on the ideas rather than getting bogged down in the pixel-level details,” he says.
About a half-dozen of the Influencers in the series depend on paper journals, many to capture lists of things to do. But one list had a surprising purpose: Shane Atchison, CEO of Possible, carries a list of seven things he currently doesn’t know. “Everyone is constantly liking things we post, telling us we’re brilliant, and making us feel good. A list of what you don’t know is a great antidote to this,” he says.
3. A Swimsuit
I couldn’t resist including this one. While not every Influencer religiously packs a bathing suit — in fact, only two: HP CEO Meg Whitman, and healthcare and tech investor Esther Dyson — they both describe it as absolutely key. “I never check my bathing suit (and cap),” says Dyson. “I swim every day, so I can’t risk losing my luggage and ending up in some exotic location wondering whether it’s okay to swim in my underwear.” Whitman, too, swims regularly. Both say they need it for focus, discipline, and a clear-headed way to think through complex problems.
It’s a great reminder that something that may seem completely unrelated to work can actually be a necessary complement to the professional day.
4. A little something personal
Most offices or cubicles have personal touches like family photos, or gifts from children. But as work increasingly goes mobile, business leaders have taken to keeping personal reminders with them at all times. Sequoia Capital Chairman Michael Moritz calls his weathered leather binder, ink-cartridge pen and nearly half-century-year-old spectacle case “the adult equivalent of a child’s security blanket.” Don Peppers, author of “Extreme Trust: Honesty as a Competitive Advantage,” carries a personal note that his wife writes him for every night he’s on the road. That means for a five-night trip, he finds five dated notes hidden among his luggage. Angel Investor Chris Schroeder carries a small picture of Ellis Island with him everywhere, as a symbol of his family’s history. “It reminds not only of where I am from, but how sheer luck has played an enormous part of my life. And it is humbling,” he writes.
Work isn’t everything. The most successful people recognize that, keeping their perspective intact by carrying around a meaningful object that helps them transcend their quotidian concerns.
5. Smart people
Finally, some of the most important things that can help you become better at what you do aren’t things at all. Influencers gave shout-outs to their teams, co-workers and assistants, even going so far as to say they couldn’t do their jobs without them. Of his assistant Helen, Virgin Group Founder Richard Branson writes: “Before I ask her to do something, she can read my mind and know what it is I am thinking before I ask.” Michelle Rhee, founder and CEO of Students First and former chancellor of the Washington, D.C. public schools, recruits the smartest team members she can find. “I’ve always tried to surround myself with smart colleagues who challenge me. And when I find people like that, I don’t let them go. Citi Managing Director Linda Descano says that while technology is important, her “fun, high-energy team” is the only thing she truly needs.
Of course, Influencers have very different professional roles and creative needs, just like you do. You’ll find a slew of unexpected answers to the question “What essential things do you carry?” Here’s a sampling: oral swabs, a Road ID bracelet, a half-eaten burrito, a faded thumb drive, a bike lock, a camera, a weight vest, anything orange, and a digital voice recorder. Behind each of these unconventional items is an illuminating, and often surprising story that explains why it’s completely necessary.
In fact, the must-have list above is a bit of a misnomer: the beauty of these posts is that they show there is no “one size fits all” tool. So what are your essentials, and why are they perfect for the job you need to do? Share with us on our LinkedIn Company Page or tweet it to @LinkedIn with hashtag #thingsicarry. Or, even better, view presentations of other influencers’ tools for success — and share your own — on SlideShare.
1 Billion Endorsements Given on LinkedIn [INFOGRAPHIC]
Are you one of the 58 million professionals who have been recognized for their skills and expertise on LinkedIn? Skill endorsements are a great way to help build your professional brand, in fact you’re 4 times more likely to be viewed on LinkedIn if you’ve been endorsed. It’s also an effective tool to recognize the wonderful strengths of your colleagues and peers who you’ve worked with first hand.
In less than six months, 1 billion endorsements have been given out on LinkedIn representing thousands of skills, ranging from Visual C++ to Water Treatment and Creative Writing to Fitness. Did you know giving and receiving endorsements also helps members beef up their profiles? Not only have we seen a 2x weekly increase in recommendations since the launch of endorsements, members are also actively adding new skills to their profiles to showcase their full expertise. Not to mention the many, many coffee dates we know are being scheduled as a result.
We know how important it is for you to showcase your professional best on LinkedIn and we’ve made it easy for you manage what endorsements show up on your profile. This can be handy when someone visits your profile (think recruiter, business partner, or customer), so they can quickly see your top strengths and the diverse skills you bring to the table. With more eyeballs on your profile, you may even want to use the opportunity to spruce up your profile, such as adding a particular project or work experience to go alongside the endorsements you’ve gathered from your peers.
1 billion is a big number to take in, so we’ve pulled together a fun breakdown of the top skills endorsed and who is giving and receiving them on LinkedIn.
[Start Infographic]
Reaching 1 Billion Endorsements
Skill endorsements are a simple and effective way of building your professional brand and engaging with your LinkedIn network. Here’s a look at how endorsements help you put your best foot forward and give you an easy way to recognize your colleagues.
Giving and Receiving
Two of the most memorable endorsements:
First Endorsement: Visual C++
Billionth Endorsement: Water Treatment
Since launch, members have given 50 Million endorsements per week.
More than 18 Million people have given endorsements.
And over 58 Million people have been endorsed for their skills and expertise.
A Gift That Keeps Giving
Endorsements are helping members build out their professional profiles and make them 4x more likely to be viewed on LinkedIn.
1 Billion endorsements have lead to a 2x increase in recommendations and a 2x increase in skills added.
What’s Being Endorsed?
Top Ten Endorsements (Based on number of endorsements given)
1. Strategic Planning
2. Customer Service
3. Microsoft Office
4. Project Management
5. Recruiting
6. Public Speaking
7. New Business Development
8. Marketing Strategy
9. Telecommunications
10. Social Media
There are tens of thousands of skills and areas of expertise represented on LinkedIn today. Check out the diverse range of skills that are being highly endorsed.
Fitness: 435,000 endorsements
Negotiation: 3,700,000 endorsements
Storytelling: 267,000 endorsements
Disaster Recovery: 890,000 endorsements
Tourism: 760,000 endorsements
Wine: 298,000 endorsements
Food Service: 251,000 endorsements
Renewable Energy: 671,000 endorsements
Preaching: 410,000 endorsements
Grant Writing: 687,000 endorsements
Mining: 577,000 endorsements
Adult Education: 253,000 endorsements
Creative Writing: 612,000 endorsements
Photography: 1,600,000 endorsements
LinkedIn
Data as of 2/26/13
[End Infographic]
What Do Women Want? At Work, That Is… [INFOGRAPHIC]
What do you want at work? What does success mean to you? What is your biggest challenge at work? We asked these very questions (and more) to thousands of professional women around the world to better understand the challenges women face in their careers, what success means to them now and how that’s changed over the past 5-10 years.
While some stark differences emerged by country, we uncovered some key global trends. Today, almost two thirds of working women say that success is about achieving the right work-life balance. This is a major shift from 5 to 10 years ago when ‘salary’ topped that list along with an ‘interesting job’ and ‘responsibility’. Interestingly, work-life balance wasn’t really on the radar then.
These findings emerged from our ‘What Women Want @ Work’ study, released today in celebration and support of International Women’s Day on March 8th.
So what’s changed? The upheaval of the global economy has meant fewer staff and resources so we all have to do more with less. The other major factor has been the growth and reliance on technology. We increasingly operate in an ‘always on’ work environment where many of us can’t resist starting and ending our days on our smartphones. The line between work and home life has blurred as technology has become systematically ingrained in our lives. All of this seems to have contributed to women taking stock and reassessing what’s really important to them.
Not surprisingly, our study tells us that working women the world over are looking for one thing above others – greater flexibility. As a working mum of two little boys, I know only too well what a juggling act it can sometimes be. Two out of three of working mums we surveyed agree and ‘would like more flexible work conditions’. Furthermore, there is a strong belief that for the next generation of professional women greater flexibility will be crucial for their success – a whopping 4 out 5 agree with that sentiment.
Other big issues that the study surfaced included concerns over lack of investment in professional development and lack of a clear career path. Encouragingly and despite all this, there is a great deal of confidence and optimism about careers and future opportunities – with 3 out of 4 women believing they can ‘have it all’. Perhaps that’s what women really want.
So where can professional women turn for support? As the world’s largest professional network, LinkedIn is a great place to start.
- Get career inspiration. Choose someone you admire at your company, check out their LinkedIn profiles and take a look at the steps they took in their careers to be successful.
- Seek out women mentors. Join LinkedIn Groups for professional women in your industry or region. Make new connections and learn from others.
- Ask, and you shall receive. If flexibility is an issue where you work, connect with other women on LinkedIn via your own network and utilise LinkedIn Groups to gain advice on how to ask for flexible work conditions. Then, set a plan to present to your manager. You can also research positions similar to your own on LinkedIn to understand the skills required so you can have regular informed conversations about your position.
So what do YOU want at work? Let us know on our LinkedIn Company Page or tweet us @LinkedIn.
What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC]
HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.
Given that this communication is happening in the professional context of LinkedIn, where professionals are actively seeking insights and information, and where Influencers like HP’s CEO Meg Whitman are directly sharing their expertise, it’s an engagement channel that can’t be replicated elsewhere.
“LinkedIn has been critical for HP in successfully reaching and building relationships with our community of customers, partners and prospective employees. Our 1 million followers are connected to over 43 million people on LinkedIn, roughly one-quarter of the entire LinkedIn population,” says Natalie Malaszenko, Vice President of Digital Marketing for HP. “When they interact with HP’s LinkedIn community, their connections see it, too. From devices to the datacenter, nobody knows technology like HP. Through this platform HP shares information on our leading product solutions, and insights on the future of technology, to the world.”
(Click the Infographic to see a larger version)
HP’s company followers contribute tremendous value in the following 4 ways:
- Followers Engage: Following a company is an active choice. Not everyone chooses to click the ‘follow’ button. Followers on LinkedIn genuinely want the content HP shares. The industry insights, product information and company updates from HP are not ads. Far from it. This is highly desired content that will help LinkedIn members in their current profession and what they do in the future.
- Followers Fit the Target: HP’s followers are especially valuable. Their LinkedIn profiles tell us that they are, in fact, exactly the people HP wants to engage: senior-level decision-maker in relevant industries. To further ensure they had the members they sought, HP also used targeted LinkedIn Follow Ads to increase followers by 300k in a two-month period. HP now has a completely opted-in community comprised of exactly the people with whom they wish to develop relationships.
- Followers Can Be Segmented: HP has a diverse range of businesses, in 19 categories in many markets around the world. So they need to influence a range of decision-makers. Their follower community reflects that diversity, and using LinkedIn’s targeting capabilities, HP can segment its followers to speak directly to individuals about the solutions that are most relevant to them. “The targeting capabilities allow us to streamline our presence on LinkedIn and optimize our go to market efforts, targeting enterprise solution messages to IT executives or delivering news about SMB offerings to followers in companies with less than 500 employees, globally, regionally or at the country level” says Natalie Malaszenko, Vice President of Digital Marketing for HP. “The targeting possibilities are both broad and specific and allow us to optimize our content strategy in real-time, increasing the value of every single piece of content from HP.”
- Followers Amplify: HP’s followers share the company’s updates with the professionals in their LinkedIn network by liking, commenting, and sharing. HP’s followers are directly connected to over 43 million professionals on LinkedIn, giving HP qualified reach well beyond their follower community. HP’s followers also are advocates – they are 2.5 times more likely to recommend HP than non-followers. And with HP posting multiple updates per day, the amplification opportunities increase exponentially.
I encourage you to learn more about how you can send targeted status updates on LinkedIn. With the proliferation of content on social platforms, you need to engage your best prospects and customers with content that’s tailored to their interests. As HP has shown, LinkedIn gives you an opportunity to target professionals and engage them with content that will drive results.
Editor’s Note: This blog post is syndicated from our Marketing Solutions blog in honor of HP’s 1 million LinkedIn followers milestone.
Top 10 Overused Professional Buzzwords 2012 [INFOGRAPHIC]
As we approach 2013, it is time again for the LinkedIn team to refresh our popular buzzwords analysis from previous years. Do members still describe themselves as “creative” and “effective” professionals with “extensive experience” or did the most overused words in LinkedIn Profiles change from last year’s analysis?
When we ran the analysis in 2011, we had 135 million members around the globe. Now we have more than 187 million. Even though we added more than 50 million new members since we did the last ranking, the data tells us that the number one buzzword globally is “creative” once again.
Taking a look at more than 187 million profiles members have worldwide [1], these are the top buzzwords for a selection of countries:
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Analytical: Switzerland
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Creative: Australia, Canada, Germany, Netherlands, New Zealand, Singapore, Sweden, U.S.
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Effective: India
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Experimental: Brazil
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Motivated: Malaysia, Saudi Arabia, South Africa, United Arab Emirates, United Kingdom
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Multinational: Egypt, Indonesia
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Responsible: France, Italy
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Specialized: Spain
Here are the top 10 buzzwords used in the United States in 2012:
As was the case last year, “creative”, “organizational”, “effective” are in the top three. This year though, more members this year described themselves as “responsible” and “analytical”, which made an appearance on our ranking for the first time. As a result, “dynamic” and “communication skills” got knocked off the list. “Motivated” is now ranked higher than “extensive experience” which was the top buzzword in 2010.
Your LinkedIn Profile is an opportunity to define your professional identity. Set yourself apart in the new year by wiping your profile clean of buzzwords!
Update your LinkedIn profile today
[1] Methodological details: We followed the same methodology as last year, we included non-English profiles in the analysis after translating them. We aggregated the adjectives in the summary section of our member’s public profiles and removed some overused nouns (e.g., “mobile”) and other irrelevant words. From that list we sorted words by frequency and took the top 10 for each country.
Locking Down Your Dream Career [INFOGRAPHIC]
LinkedIn announced some fascinating stats about cool careers this morning and it reminded me of a conversation I once had with someone about their dream job. When I worked at the Canadian National Institute for the Blind, my very first client told me that he dreamed of being a pilot. Being legally blind he knew that flying a plane wasn’t in the cards for him, but after exploring what about being a pilot was so exciting and interesting to him, we were able to find other options that spoke to both his passions and talents. He ultimately landed a job as a project manager for a prominent business where his skills at encouraging different departments to work cooperatively and his great instincts for priority led to a successful career.
It never hurts to dream big and sometimes they really do come true: nearly one in three LinkedIn members say that they either currently have their childhood dream job or work in a related field. But if your childhood fantasy was to become a professional swimmer or an Olympic athlete (the top choice for U.S. men surveyed) chances are you may need to have backup plan. However, if you think about what it is that you love about competition—either in the pool or on dry land— you might find exactly what you’re looking for in the career you already have. And if your dream career is within sight, but you just need a little help bringing it into focus, LinkedIn can help. Here’s how.
Do some digging. Make a list of the people who are working in your dream career and then hit up their LinkedIn Profiles or their employers’ LinkedIn Company Pages. What was their trajectory? What skill sets do they have? Armed with this information, think about what transferable skills and experiences you can bring to your own job that will make your existing career more enjoyable. Are there volunteer experiences that you can add to your career repertoire? If you have a limitation (degree, age, etc.) that prevents you from getting the job done, take a look at what these people did before and after. This may awaken you to other options out there.
Reach out. Once you’ve tracked these people down, they’re the quickest way into your dream career, so connect with them ASAP. Odds are they’ll be happy to help you out—people who are working in their dream careers generally love what they do and are delighted to talk about it. In fact, more than 70 percent of those surveyed said that “taking pleasure in your work” was the most important characteristic of a dream job. Ask educated questions about how to build the experiences and skill sets you need to break into the career, including whether it’s really worth it (we often have fantasies that don’t always reflect the reality of the job). This is the person to ask about the day-to-day ups and downs.
Talk it up. If you’ve had a dream career (and remember that it may be someone elses’ dream job even if it isn’t yours) make sure to add it to your profile. One of the misnomers about LinkedIn is that it’s only for people with traditional careers. With 150 astronauts and 30,000 wine and beer specialists on the list we can safely say that if you’ve done it, we want to hear about it! Did you join the circus to pay for college or start your career as a quarterback before becoming a businessman? Include it! After all, there are very few people in the world who can claim that they are legitimately a, “Living Logo – Mermaid at Atlantis Resort, Bahamas” who “creates her own functional yet highly exquisite artistic mermaid tails.” The career experiences that you’ve had make you unique and they may be the very things that differentiate you from your competition.
Celebrating 10 Million Members in Brazil [INFOGRAPHIC]
Editor’s Note: This blog post is also available in Portugese, naturally.
Today, I’m proud to share that we now have more than 10 million LinkedIn members in Brazil. Our growth in this market has been truly incredible to witness. When we made LinkedIn available in Portuguese in April 2010, we had just over one million members. And when I joined LinkedIn as country manager in November 2011, we had already leapt to six million members.
With this milestone, we are now the third largest member market on LinkedIn alongside the UK, which just passed the 10 million member mark last month. It’s been my honor to watch the member base grow here in Brazil. There are a growing number of opportunities for Brazilian professionals and it’s great to see them turning to LinkedIn to build their professional profile, grow their global network, gain relevant business insights or seek out their dream career.
Our data team uncovered some interesting facts about our members in Brazil:
- Top Industries: Manufacturing & Industrial, Technology & Software, Healthcare & Pharmaceutical
- Top Skills: ‘English’ is one of the top 10 skills Brazilian members have listed on their profiles, as many are likely doing business both throughout the Americas and worldwide.
- Passion for Soccer: Given our nation’s love of (and talent for) soccer, it’s not surprising that there are over 900 members who have ‘soccer’ in their current job title.
- Love of Music: While it may not be their main day job, over 1,500 members in Brazil are passionate about music, as they have ‘DJ’ in their current title.
It is our mission at LinkedIn to make the world’s professionals more productive and successful and it’s my hope we can continue to help Brazilian members realize their professional goals on LinkedIn. Here’s to many more milestones!
